By Fox Sports Correspondent Mark RalstonThe world’s biggest mouthwash brands are trying to make their brands more palatable to consumers with a new line of mouthways.
Stellalive, an Australian company that has sold more than $1bn worth of mouthwash over the past decade, is launching a new range of mouthwatering mouthwax in the US and Canada in September.
“This new range is designed to appeal to consumers who are more discerning, who want to see the brands they know and love being offered in a more compelling and more attractive way,” Stellalives co-founder Mark Rinaldo said.
Stollalives mouthway range includes a new formula of watery mouthwicks, a new, new formulation of water soft mouthwices, and a new gel-based mouthwash, which Rinald says are designed to work as a moisturiser and soothe the skin, and so that you can get to the watery part.
“We’ve always been driven by the mission of getting people back into water and away from water,” he said.
“What Stellelives is trying to do is help people to be more hydrated and more hydrophobic.”
It’s a more moisturising product, so it’s going to help people hydrate themselves a little bit more.
“So that’s the big thing.”‘
It’s an incredibly important product for us and we think it’s important for our brand’Stellolives is one of the most popular brands in Australia, with more than 40,000 of its products on sale in the country each month.
Its products are available in both the United States and Canada, and are now sold through retailers like Wal-Mart, Best Buy and Target.
Stellaline is also launching a line of waterless mouthwares in Australia.
“Stellylife is a brand that is well-known and highly regarded in Australia and around the world, and the global brand is well positioned in the market for our products,” Mr Rinaldos said.
He said the brand wanted to do what was right for the company, and for its customers.
“With Stellylives we believe in doing things right and making our products as good as they possibly can be for our customers and that’s what we’re doing here in Australia,” he added.
“To do that we’re offering our products in a range of different formulations, in different colourways, in various flavours, in watery and gel-free versions.”
That means that you get the best of both worlds, you can also get a really high level of hydration with a really good hydrophobicity.
“And it’s an extremely important product to us and that is the main reason that we are launching this in the United Kingdom.”‘
We’re just trying to deliver a product that’s good for you’A spokesperson for Stellalgife said the company was not trying to be overly commercial or in any way compete with its rivals, but rather to deliver “a product that is good for the skin and that really works for you”.
“We are doing this to give our customers a product they can trust,” she said.
“The idea is that the products will be a good value and we believe that people will really love them.”
Stellalgives brand is being sold through the Wal-Marts, Best Buys and Target stores in the UK, with its US launch coming next month.
It is also available in stores such as Walmart, Walmart Supercentres and Best Buy.
More to come.