Colgate Whitening Mouthwash is a colgate brand that claims to “improve the quality of your teeth”.
The company has a history of making false claims about its mouthwash.
But the latest batch of Colgate White is so bad, it has prompted the Australian Competition and Consumer Commission (ACCC) to launch an investigation into the claims, reports The Guardian.
The toothpaste is said to have been created to “smooth out” the teeth of children who suffer from gingivitis, a condition that can cause a toothache.
The product is available in a range of colours, but in this particular case the whitening is the only colour that is listed.
The new Colgate white is so poor it has caused the Australian Medical Association to launch a “call to action” to “make sure people are safe” to buy Colgate mouthwash in their local store, reports ABC News.
“There’s no doubt the Colgate brand has been at the forefront of the toothpaste industry,” Dr David Smith, an Australian Medical Board consultant and an ACCC chair, said.
I think it’s a bit worrying that the Australian Consumer Council [ACCC] would be taking a position that the Colgals whitening product is the worst toothpaste, particularly for children,” he said.”
It’s an example of what’s happening with toothpaste when there’s a lot of misleading information on the label.
This toothpaste could be the same product that was on the shelves of a supermarket for many years.
“The ACCC is asking for the Colgas to remove the product from its shelves and apologise to customers who have been disappointed by the toothpastes performance, reports the Guardian.
In a statement to the ABC, Colgate said: “The Colgate Brand has been a leader in the tooth paste industry for more than 50 years and we’ve never taken an anti-consumer position.
We have taken a number of measures to ensure Colgate is taking reasonable steps to address the serious health concerns raised in this investigation.
“In light of the serious concerns raised by the ACCC, we have taken immediate action to immediately withdraw this toothpaste from our stores and to immediately recall any Colgate products currently in use.”
The Colgases toothpaste also came with a “no-risk” guarantee, meaning it could be sold without being tested for health risks.
But the Australian College of Oral Surgeons (ACOSS) said that Colgate toothpaste was a “disastrous” product, and said the toothbrush could “seriously impact children’s dental health”.
“The toothbrush was not tested to ensure its safety and in fact, the manufacturer had already sold toothbrushes in the UK and France,” said Dr John O’Connor, an ACOSS chairman.
Dr O’Neill added that “children who have gingival inflammation may have a problem with the colour of their teeth”.
“There is no doubt that toothpaste can have a detrimental impact on the appearance of teeth and may even cause the tooth to grow prematurely,” he told the ABC.
He added that toothpast, as well as being a safe product, was also “a safe alternative to other toothpastions”.
In response to the toothbrushing issue, Colgates head of brand development, Nick Macdonald, told The Guardian: “We have been working closely with the ACCCs consumer advisory panel to improve the safety of Colgas toothpastors.”